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Tuesday, October 4, 2011

Dri Dri gelato at SML / By ELIPS Design

London, United Kingdom
ELIPS Design
Post By:Kitticoon Poopong
Photo © Courtesy of Carlo Carossio
The Front Room of St Martins Lane’s hotel is a dynamic retail space.

Photo © Courtesy of Carlo Carossio
Photo © Courtesy of Carlo Carossio
It has housed various creative collaborations with partners including The Convenience Store (fashion boutique), Wallpaper (photography exhibition), Angela Hill (vintage books), The Design Museum (film screening) and Nowness (video installation).
Photo © Courtesy of Carlo Carossio
Photo © Courtesy of Carlo Carossio
Photo © Courtesy of Carlo Carossio
This time it will be converted by ELIPS DESIGN into an idyllic Italian beach, complete with traditional decking, coloured beach cabins, sun umbrellas, chairs and tables. The customers will be transported to the Mediterranean in the heart of London’s bustling centre enjoying their gelato DRI DRI.
Description from the Designer:
Photo © Courtesy of Carlo Carossio
Photo © Courtesy of Carlo Carossio
Photo © Courtesy of Carlo Carossio
Photo © Courtesy of Carlo Carossio
Photo © Courtesy of Carlo Carossio
Photo © Courtesy of Carlo Carossio
Project Data
Project name: Nomura 24 House
Location: London, United Kingdom
Program: Interior design of Ice Cream shop space
Year: 2011
Visit Dri Dri gelato's website: here

The people
Client: Dri Dri gelato
Interior Designer: ELIPS Design
Photographs: © Carlo Carossio


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