Makati City, Philippines
Buensalido+Architects
Post By:Kitticoon Poopong
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| Photo © Courtesy of Buensalido+Architects |
For the first store we designed for Via Venetto, a 30-year old shoe
retail store, the brief was to give it a new contemporary image to recapture its market. The dilemna that was initially faced was that it has long established a great reputation in the retail scene, and so veering to far from its original look could alter the market’s perception of it for the worst. We therefore tried to find a balance between maintaining some of its characteristics and infusing them with newer, more contemporary forms.
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| Photo © Courtesy of Buensalido+Architects |
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| Photo © Courtesy of Buensalido+Architects |
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| Photo © Courtesy of Buensalido+Architects |
The word ‘via’ is italian for roadway, path, or walkway. These words are almost synonymous to the characteristic of ‘movement’. Translated physically, the feeling of movement was represented by a series of undulating archs that loom over you as you traverse inside the store. The experience almost becomes ceremonial. These archs were then interconnected with a myriad of beams, forming a diamond shaped faceted web. The parralelism of the diamond represents the store’s standing in the local retail community – in the same way a diamond has developed its sparkle through time, the brand attained the market’s trust thru time as well.
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| Photo © Courtesy of Buensalido+Architects |
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| Photo © Courtesy of Buensalido+Architects |
The people
Interior Designer: Buensalido+Architects
Location: Makati City, Philippines
Photographs: Courtesy of Buensalido+Architects
