Monday, September 5, 2011

The Cube Brussels / By Park Associati

Parc du Cinquantenaire, Brussels, Belgium
Park Associati
Post By:Kitticoon Poopong
Photo © Courtesy of Park Associati
THE CUBE - Dining with a View - itinerant restaurant commissioned by Electrolux, celebrated its' opening on Friday, 1 April, 2011 in Brussels.

Photo © Courtesy of Carol Kohen
Photo © Courtesy of Carol Kohen
The project was conceived and organized by the Belgian event agency Absolute Blue; the design of the pavilion, as well as the interior design, was developed by the Italian firm Park Associati, Milano; Logo and Texture Design by Studio FM Milano.
Photo © Courtesy of Carol Kohen
Image © Courtesy of Park Associati
Image © Courtesy of Park Associati
Designed to visit unexpected and dramatic locations throughout Europe, THE CUBE - Dining with a View - was launched in Brussels where it sits atop of the Parc du Cinquantenaire, close to the headquarters of the European Community. It will be open for lunch and dinner in this location until the 3rd of July, temporarily transforming Brussels' skyline with it's presence.
Photo © Courtesy of Carol Kohen
Photo © Courtesy of Carol Kohen
Photo © Courtesy of Carol Kohen
The restaurant will be active simultaneously in twin structures; two Electrolux Cube’s will travel across Europe offering a memorable dining experience for 18 guests per setting in magnificent locations: Belgium, Italy, Russia, Switzerland and Sweden. The semi-transparent structure will reside 3 months in each location and will be seen on top of buildings, monuments and on occasions, even floating on water.
Photo © Courtesy of Carol Kohen
Photo © Courtesy of Carol Kohen
The interior of the THE CUBE has been designed to suit different arrangements; the pavilion consists of a large open-planned space with a visible kitchen and a single large table that can be made to disappear by raising it up to the ceiling to form a lounge area for use after eating. The total floor area of 140 sqm is divided between the open-planned space and a 50 sqm terrace.
Photo © Courtesy of Carol Kohen
Photo © Courtesy of Carol Kohen
In the kitchen, fitted with high-tech appliances in typical Electrolux style, top international chefs will take turns in offering guests a show-cooking service with specially created menus. THE CUBE has been conceived as a module that can be put up and taken down relatively easily, one that suits all climatic conditions, even the most extreme, while always expressing the maximum in living comfort with its refined aesthetics and use of high-quality materials.
Image © Courtesy of Park Associati
Image © Courtesy of Park Associati
Image © Courtesy of Park Associati
The construction has the lightness and versatility of an exhibition stand yet with the design complexity of a building. It uses materials that are highly innovative in terms of technology, eco-sustainability and energy saving as well as enabling constant re-use.
Image © Courtesy of Park Associati
Image © Courtesy of Park Associati
Image © Courtesy of Park Associati
The pavilion’s lightness of form is emphasised on the exterior by its white colour and given a sense of movement through the use of an aluminium “skin” that has been laser-cut to create a texture with a geometric design that covers the whole of the outer surface. The base of the building, slightly raised with respect to the ground, accentuates the idea of lightness and the cleanness of form that characterises the entire structure. Inside, more highly advanced technological solutions can be found in the lighting, heating, sound system and of course, the kitchen equipment.
Description from the Architects:
floor plan--drawing © Courtesy of Park Associati

Video: The CUBE -- dining with a view -- is a pavilion designed by Park Associati to house an itinerant restaurant commissioned by Electrolux. Designed to be placed in unexpected and dramatic European locations, it will be launched in Brussels on April 1st, 2011 where it will sit atop of the Parc du Cinquantenaire for three months. Event Concept and Project Management: Absolute Blue, Bruxelles; Architecture and Interior Design: Park Associati, Milano; Logo and Texture Design: Studio FM, Milano.
Film by Park Associati, Photos by Carol Kohen, Music by Mick Zimmi


Video: The Cube by Electrolux is a culinary experience conceptualized by Electrolux, developed and managed by Absolute Blue and designed by Park Associati.Designed to be placed in unexpected and dramatic European locations, it was launched in Brussels on April 1st 2011 where it will sit atop of the Parc du Cinquantenaire for three months.Event concept development: Electrolux.Structure development and project management: Absolute Blue Architecture and Interior Design: Park Associati, Milano.Logo and Texture Design: Studio FM, Milano.Aerial pictures by Wim Robberechts & Co.Helicopter film pilot : Capt. Thierry Soumagne (HSB)

Project Data
Project name: The Cube
Location: Parc du Cinquantenaire, Brussels, Belgium
Program: Itinerant restaurant
Project Area: 140 m2
Project start: June 2010
Competition: April 2011

The people
Architects: Park Associati
Principal designers: Filippo Pagliani, Michele Rossi 
Design team: Lorenzo Merloni (project leader), Alexia Caccavella, Alice Cuteri, Fabio Calciati (Rendering)
Client: Electrolux Appliance Spa
Event concept and project management: Absolute Blue (Patrick Nassogne) 
Logo and Texture Design: Studio FM (Cristiano Bottino, Barbara Forni, Sergio Menichelli with Libero Corti) 
Contractor: Nüssli AG (Frieder Braun, Maurizio Ledda, Maik Rauch) 
Mechanical and Electrical engineering: Greenville (Fabrizio Onofri) 
Local Architect: A2D (Bruno Delva) 
Photographs: © Carol Kohen 
Images: Courtesy of Park Associati

The Products
Floor coverings: FMG SpA 
External lighting: I Guzzini 
Internal lighting: Zumtobel SpA 
Hood: Max Fire SpA 
Furniture: Driade


Note>>Location in this map, It could indicate city/country but not exact address.

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