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Tuesday, August 23, 2011

The Yellow Diamond / By Jun Mitsui & Associates Architects + Unsangdong Architects

Seoul, South Korea 
Jun Mitsui & Associates Architects + Unsangdong Architects
Post By:Kitticoon Poopong
Photo © Courtesy of E-Jae-seong, Shinkenchiku
The Yellow Diamond building’s triangular site is located in one of the most dynamic, creative districts in Seoul. Surrounded by several universities, the area has an energy and sense that anything is possible. I felt that uninhibited artistic expression was appropriate for the site. I also wanted to celebrate and inspire the tenants that may occupy this building in the future.

Photo © Courtesy of E-Jae-seong, Shinkenchiku
Photo © Courtesy of E-Jae-seong, Shinkenchiku
Photo © Courtesy of E-Jae-seong, Shinkenchiku
It is envisioned as a center where emerging artists can promote their work. A combination of bright color and rhythm will give the building the impact to support its proposed use. The exterior is angled planes of gold-yellow frit-pattern glass representing a unique gem.
Photo © Courtesy of E-Jae-seong, Shinkenchiku
Photo © Courtesy of E-Jae-seong, Shinkenchiku
Photo © Courtesy of E-Jae-seong, Shinkenchiku
As the visitors approach from either direction, they encounter changing sparkle and enjoy glimpses into the retail spaces. The public passage through the building draws pedestrians inside, heightening the intrigue to explore the creative spaces within.
Photo © Courtesy of E-Jae-seong, Shinkenchiku
Photo © Courtesy of E-Jae-seong, Shinkenchiku
Photo © Courtesy of E-Jae-seong, Shinkenchiku
Ms. Myung Hee Chang together with Sangji Corporation (the building owners) are the true visionaries for this project. We are impressed with their desire to develop a challenging, high-design image while responding positively to the existing roughness of the site.
Photo © Courtesy of E-Jae-seong, Shinkenchiku
Photo © Courtesy of E-Jae-seong, Shinkenchiku
Photo © Courtesy of E-Jae-seong, Shinkenchiku
site plan--drawing © Courtesy of Jun Mitsui & Associates Architects + Unsangdong Architects
1st floor plan--drawing © Courtesy of Jun Mitsui & Associates Architects + Unsangdong Architects
2nd floor plan--drawing © Courtesy of Jun Mitsui & Associates Architects + Unsangdong Architects
elevation--drawing © Courtesy of Jun Mitsui & Associates Architects + Unsangdong Architects
elevation--drawing © Courtesy of Jun Mitsui & Associates Architects + Unsangdong Architects
section--drawing © Courtesy of Jun Mitsui & Associates Architects + Unsangdong Architects
The people
Architects: Jun Mitsui & Associates Architects + Unsangdong Architects
Location: Seoul, South Korea
Design Team: Jun Mitsui, Nicolai Kruger, Ray Wu, Minsu Kim, Yoshie Shinbo, Jang Yoon Gyoo, Shin Chang Hoon, Lee Soon Phyo, Moon Sang Ho, Kim Se Jin, Kim Bong Kyun, Kang Seung Hyun
Project area: 4,316 sqm
Project year: 2007 – 2010
Photographs: E-Jae-seong, Shinkenchiku


Note>>Location in this map, It could indicate city/country but not exact address.

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