Park Associati
Post By:Kitticoon Poopong
Photo © Courtesy of Park Associati |
Photo © Courtesy of Carol Kohen |
Photo © Courtesy of Carol Kohen |
Photo © Courtesy of Carol Kohen |
Image © Courtesy of Park Associati |
Image © Courtesy of Park Associati |
Photo © Courtesy of Carol Kohen |
Photo © Courtesy of Carol Kohen |
Photo © Courtesy of Carol Kohen |
The restaurant will be active simultaneously in twin structures; two Electrolux Cube’s will travel across Europe offering a memorable dining experience for 18 guests per setting in magnificent locations: Belgium, Italy, Russia, Switzerland and Sweden. The semi-transparent structure will reside 3 months in each location and will be seen on top of buildings, monuments and on occasions, even floating on water.
Photo © Courtesy of Carol Kohen |
Photo © Courtesy of Carol Kohen |
Photo © Courtesy of Carol Kohen |
Photo © Courtesy of Carol Kohen |
Image © Courtesy of Park Associati |
Image © Courtesy of Park Associati |
Image © Courtesy of Park Associati |
Image © Courtesy of Park Associati |
Image © Courtesy of Park Associati |
Image © Courtesy of Park Associati |
Description from the Architects:
floor plan--drawing © Courtesy of Park Associati |
Video: The CUBE -- dining with a view -- is a pavilion designed by Park Associati to house an itinerant restaurant commissioned by Electrolux. Designed to be placed in unexpected and dramatic European locations, it will be launched in Brussels on April 1st, 2011 where it will sit atop of the Parc du Cinquantenaire for three months. Event Concept and Project Management: Absolute Blue, Bruxelles; Architecture and Interior Design: Park Associati, Milano; Logo and Texture Design: Studio FM, Milano.
Film by Park Associati, Photos by Carol Kohen, Music by Mick Zimmi
Video: The Cube by Electrolux is a culinary experience conceptualized by Electrolux, developed and managed by Absolute Blue and designed by Park Associati.Designed to be placed in unexpected and dramatic European locations, it was launched in Brussels on April 1st 2011 where it will sit atop of the Parc du Cinquantenaire for three months.Event concept development: Electrolux.Structure development and project management: Absolute Blue Architecture and Interior Design: Park Associati, Milano.Logo and Texture Design: Studio FM, Milano.Aerial pictures by Wim Robberechts & Co.Helicopter film pilot : Capt. Thierry Soumagne (HSB)
Project Data
Project name: The CubeLocation: Parc du Cinquantenaire, Brussels, Belgium
Program: Itinerant restaurant
Project Area: 140 m2
Project start: June 2010
Competition: April 2011
The people
Architects: Park Associati
Principal designers: Filippo Pagliani, Michele Rossi
Design team: Lorenzo Merloni (project leader), Alexia Caccavella, Alice Cuteri, Fabio Calciati (Rendering)
Client: Electrolux Appliance Spa
Event concept and project management: Absolute Blue (Patrick Nassogne)
Event concept and project management: Absolute Blue (Patrick Nassogne)
Logo and Texture Design: Studio FM (Cristiano Bottino, Barbara Forni, Sergio Menichelli with Libero Corti)
Contractor: Nüssli AG (Frieder Braun, Maurizio Ledda, Maik Rauch)
Mechanical and Electrical engineering: Greenville (Fabrizio Onofri)
Local Architect: A2D (Bruno Delva)
Photographs: © Carol Kohen
Images: Courtesy of Park Associati
The Products
Floor coverings: FMG SpA
External lighting: I Guzzini
Internal lighting: Zumtobel SpA
Hood: Max Fire SpA
Furniture: Driade
Note>>Location in this map, It could indicate city/country but not exact address.
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